We know we’ve kind of been dogging Ram here a little. But this problem may alleviate this kind of dogging in the future. The Ram 1500 doesn’t currently have a solution to match Ford’s tailgate solution or Chevy’s Multi-Flex. Or GMC’s MultiPro tailgate. Or GMC’s molded bumper steps.
Point is, the trucks from Stellantis do need something to match rivals from Ford, Chevy, and others. By bringing this patent to production, Ram and other trucks from Stellantis should be able to better compete with rivals. We’re hoping this solution is quicker to deploy than Ford’s, say with some kind of spring-loaded mechanism. The step-and-rail solution on the F-150 is time-consuming to erect, and Stellantis has a chance to come in and beat Ford at its own game here.